CLIENT: Montgomeryshire Wildlife Trust (MWT)
EMPLOYER: Pop Creative
BRIEF: Develop the brand identity of the Montgomeryshire Wildlife Trust in line with the Wildlife Trust national brand whilst maintaining its own individuality. The look needed to appeal to the Trust’s existing demographic whilst inviting a younger, family oriented cliental to get involved with the charity. The final identity needed to be implemented across all print and digital media.
SOLUTION: Working closely with the team at Pop Creative and MWT the ‘go’ of Mont-go-meryshire was used as the hook for the identity because of it’s versatility and specific reference to the individual trust. Colours from the existing national brand were selected, but to help appeal to a younger audience a new font set was developed that separated the look just slightly in favour of something more modern. This mix of new and old enabled a visual language that could be suited to younger or older demographics depending on the nature of the information being expressed.