CLIENT: Curteis Ltd
EMPLOYER: Pop Creative
BRIEF: Develop the art direction for core product photography into an iconic style for core product lines of chain, gold and silver. Initial implementation to be catalogues and marketing campaigns.
SOLUTION: Literal interpretations for the alloys were taken as inspiration for the backdrops to selected pieces of jewellery as glory shots whilst the chain (multiple alloys) and internal glory shots were photographed on the core brand grey.