CLIENT: Curteis Ltd
EMPLOYER: Pop Creative
BRIEF: To present high end silver range of jewellery to jewellers and the high street.
SOLUTION: Classic type faces and use of white space were used to portray the premium quality of the H Curteis Silver brand with just highlights of colour to represent each area of the range. A seal of approval was designed to emphasise the luxury of the products on offer. Large macro photography was used throughout the brand and catalogue development to show off the quality of the jewellery production in full detail.