CLIENT: Rachel Halsall
BRIEF: Create a logo and identity that reflected Rachel’s no nonsense and direct approach to executive systemic coaching, facilitating and public speaking. The identity needed to appeal to the majority of Rachel’s clients that are in career transition or looking to do less and achieve more. Portrait photography for Rachel’s social profiles were also a requirement.
SOLUTION: A monogram logo using the R and H initials also shows a doorway opening, symbolising the opportunities Rachel can help you to achieve, ‘opening the door’. Navy blue was agreed for its regal, positive connotations. The photography was shot at her home which helped to capture the professional yet playful nature of Rachel’s personality.