CLIENT: Ramped CIC
BRIEF: To create a brand and identity that communicated with a very niche section of alternative youth culture whilst maintaining the level of professionalism required to appeal to local, community focussed funding processes.
SOLUTION: Inspiration was taken from larger company identities that still marketed to an alternative youth demographic. The key was how the brand was implemented, stickers, t-shirts, wrist bands and spray-paint stencils made up a large amount of the CIC’s campaign. More formal applications were developed, like business cards and information flyers, when the need for funding applications through local authorities were required. Heavy emphasis was on the photography, capturing the events and skills on show by the young people of the communities the Ramped sessions were held in.