CLIENT: Shropshire County Pension Fund
EMPLOYER: Pop Creative

BRIEF: Concept and design for communicating the Shropshire County Pension Fund’s Annual Report in print.
SOLUTION: This was the second year we had been asked to produce the report and felt like we wanted to show the people of Shropshire how well we understood the county, it’s heritage and how it is developing in conjunction with the fund. This was achieved by photographing places of interest that were also in some way linked to the fund by their employees or employers. We then stylised the photography by illustrating over it with block colours and vintage paper textures to give it a warm, retro and yet modern feel. An Online page viewer of the report was also made available to help keep print costs down.