CLIENT: Timber Expo.
BRIEF: To re-vamp the identity of ‘the most important event on the UK construction calendar dedicated exclusively to timber,’ starting with the re-design of it’s brochure.
SOLUTION: Hexagonal patterns are prevalent in nature due to their efficiency and strength which seemed an appropriate summary for the Timber Expo and the materials and technologies it promotes. The hexagonal graphic element is versatile and combined with Geometric Type styles creates a modern yet organic identity. The cover has since seen an update which can be seen on the Timber Expo website.